Merge Architects
Logo for a twenty-person Boston-based architecture firm. They specifically wanted their identity to feel playful and approachable, not cold and serious like most in their industry.
The solution was a lowercase, hand-drawn namestyle with an extended swoosh of the letter G that leads in to the word ‘Architects’ in a contrasting uppercase arrangement. A soft palette of yellow and gray modulates the branding. The shorthand version combines the two initial letters to merge as one.
